It was not uncommon for these watch manufacturers to do small runs of special dials for companies and custom orders. Often, small companies would request a small run of watches with their branding on it to give out to its own employees, or would order a larger run of watches to sell at a smaller jewelry store with their own name on the watch. With this particular dial, we assume from our research that this is probably something that the Pureoxia company had made custom at an incredibly small quantity just for its own employees. We also found a very detailed map of the downtown Boston area where this beverage was served around town, so that you could find a local spot near you if you were looking for this particular brand.
The American Waltham Watch Company initially produced this pocket watch in Waltham, Massachusetts, in 1924 — the same year the Wrigley Building skyscraper opened in Chicago. William Wrigley Jr. began the construction project in 1920 in order to create a headquarters for the Wrigley Company, which produces notable American gum brands, including Juicy Fruit and Hubba Bubba. Wrigley hired the architectural firm Graham, Anderson, Probst & White to design the building. They combined a French Renaissance style with Seville Cathedral’s Giralda bell tower, located in Seville, Spain.