This Watch

We have here this magnificent Longines Flagship automatic wristwatch, model 3403.  The off-white/cream dial has a mix of gilt Arabic numerals and dagger markers, as well as outer minute tracking.  There's a lovely sense of symmetry with this watch, with long, gilt, pencil-shaped hour, minute and central seconds hands in the centre of the watch.  The dial is signed with 'Longines' and their famous winged hourglass logo at 12 o'clock, as well as 'Flagship', 'automatic' and the Flagship stars at 6 o'clock.

The 35mm, 9ct gold, case with the Longines Flagship emblem on the case back is in very good condition.  It houses the Longines automatic caliber 340 fully serviced by us and running strongly.  We've paired the watch on a brown leather strap, but it looks great dressed up on black, too.

Extra Points 

Founded in 1832, Longines has a rich and exciting history. The company produced their first movement, the 20A, in 1867 near the Swiss town of Saint-Imier, in a place called Es Longines ("long meadows"). This movement won an award at the Exhibition Universelle in Paris in the same year. Longines are credited with advancing the industrialisation of Swiss watchmaking and it because of their new mechanical procedures, they were able to produce a simple chronograph movement, the 20H, as early as 1878. It was the first mechanism that Longines had made that could be used for precise timing and it was so popular with horse racing bettors and spectators that by the end of 1886, Longines were supplying chronographs to the majority of New York's sports officials. It is still the official timekeeper of many horse races, with over 40 in its annual calendar. The Longines brand name and logo were officially registered with the United International Bureaux for the Protection of Intellectual Property (later the WIPO) in 1889. Longines is the oldest brand name registered with the WIPO that is unchanged and still in use today. Longines is now part of the Swatch Group, having joined in 1983.

The watch comes with our 12-Months NON-waterproof service cover.